Trendspotting: Car Talk
Driving Force
Surprising new consumer demands steer today?s auto market
Over the next two years, some 200 new or updated car models will hit the road, but many of them got their first turn in the spotlight during the Beijing International Automotive Exhibition last month. Scheduled to introduce 15 new vehicles into the Chinese market by 2015, Ford debuted several models, including three SUVs intended to accommodate China?s new fondness for roomy second cars. So-called Tiger Moms are reportedly going gaga over sport-utility vehicles, perfect for herding their hyper-scheduled kids from Kung Fu practice to English lessons. SUV demand is at an unprecedented high in China?up 20 percent in 2011?heralding the introduction of a slew of new SUV models. Meanwhile in the U.S., where SUVs were all the rage a decade ago, cars are outselling trucks by 54 to 46 percent and the used-car market is seeing an abundance of SUVs, now being swapped for more fuel-efficient cars. But those traded-in SUVs are being snatched up as quickly as they?re placed on the lot by drivers who still need?or want?the extra room. Car and SUV owners can unite to support the newest car-care trend: the waterless car wash, touted for conserving water, costing less and protecting against rust. Next up: Something to protect resale value? We can only hope.
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