Several Search Engine Optimization Basics

Creating websites is the only way to have a presence in the online community. Many entrepreneurs, companies and individuals, among many others, have created websites to convey messages, interact, trade and for entertainment purposes. Some of these sites are normally similar and are based on the same topic or field. So, to ensure that your content is viewed or downloaded you must know and implement the search engine optimization basics.

Search engine optimization is not a difficult task. In most cases you do not require professional help to do it unless your site is in a very competitive field or tackles a very common topic. However if your site is not in that category, you can do this on your own through simple basics.

So what is SEO? For those who do not know SEO the process of increasing you website rank in search engines. When your site is ranked at the top it normally appears among the first choices in the search result when one uses the relevant search terms to search for content in the internet.

The first thing you should do so as to ensure that your site is highly ranked is choose the right search terms. Then include at most two terms in each page of the site. Make sure that you include the terms in the relevant pages where they can easily be found. If at all some of the pages are large, you can divide them into smaller pages. This should be done in an orderly manner, placing closely related content into the same page so that the search terms directly lead one. to the correct content.

Another part of the site that must always be kept in check is the linking structure. This is a factor that is mostly overlooked by many site administrators. Little do they know that without links all their SEO endeavors will be in vain. So to avoid this problem always ensure that you do not create JavaScript links since they are not recognized by many search engines. Also get rid of session IDs from links and ensure that all your pages link to other pages, this prevents cases of dangling links. Finally, organize your links so that they direct the visitors to the correct content.

Manage your off-page elements properly. This is what every smart administrator is doing nowadays and it has proved to be worthwhile. It is a sure way of increasing your website rank. Off page elements mostly include links that are in your site or in other sites. When using these elements always ensure that you insert the search term in the link text. You can also be adventurous and use non identical links to lead to the same page.

As much as you do other things please do not forget to keep the on page elements in check. There are several types of these elements. One of them is the title tag. Always ensure that every page has a title tag. The title tag should have the searching terms in it.

Another on page element is the description tag which gives a short description of the page. Always ensure that it also has the searching terms included in it. Then finally there are the H tag, bold text, text and bold text. The same should be done on these elements for the best results.

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Source: http://www.articlesbd.com/articles/210852/1/Several-Search-Engine-Optimization-Basics/Page1.html

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